
Kristiansand, Norway – WCPUN recently collaborated with the University of Agder (UiA) Business School, to develop an assignment related to immigration for Masters students in the Creative Problem Solving course, led by Professors of Marketing, Sangeeta Singh and Stephan Sonnenburg. Throughout the course, over 70 students were challenged to analyze the dominant narratives surrounding immigration in Norway and propose alternative approaches grounded in data and inclusive perspectives.
The assignment was developed by Shamina de Gonzaga, WCPUN Vice-President and Co-Founder of the WCPUN programme Indocumentales. Launched in 2010 to foster dialogue around immigration, Indocumentales has been hosted at universities across the United States, as well as in Mexico and Spain. The project at UiA marks the first iteration of the programme in Northern Europe.
“This was a timely and important assignment,” said Professor Singh. “It brought together critical thinking, creativity, and social awareness — skills that are essential for students entering today’s complex professional landscape. Marketing is not just about promoting products or brands; it can also help shape opinions in the society we live in.“
The initiative came at a particularly relevant time, with national elections on the horizon and immigration remaining a key political topic. WCPUN expresses gratitude to the UiA Department of Management and Innovation and to Professors Singh and Sonnenburg for their leadership and openness to bring social impact into marketing education, and congratulates the 70+ students for their diligent group work, critical thinking, and creative, actionable proposals.







